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| Tata Star Bazaar |
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| Spinning trails for a retail store, one experience at a time |
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| A one-stop shop for every day conveniences, Tata Star Bazaar is a retail grocery famous for quality products and customer service. With increasing supermarket competition, they needed guidance in creating a scalable, cohesive identity to facilitate the buyer in a veritably crowded environment.
The store’s personality as a spacious and vibrant store gave it an advantage that we could use. Hence, we introduced an organised signage system in neutral grey and contrasting colours. In a departure from photographs, we developed an illustrative visual language that embraced existing features and categories of the store – fruits, bakery, décor, etc. A distinctive typographic map guided the customer, just as in-store communication, graphics and signage system firmly positioned the store as communicating a sense of quality and approachability.
Client: Trent, A Tata Enterprise
Work: Communication + Retail Environment + Wayfinding |
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| Branding the store to create an inviting and welcoming look, an extension to the existing logo identity. |
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| Defining a way-finding system, to create a scalable, cohesive identity facilitating the buyer in a veritably crowded environment. |
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| Internal branding of the Bakery - strategically positioned to let the aroma of the freshly baked products waft into the store. |
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| Internalised branding through an extension of illustrative visual language that embraced existing features and categories of the store – fruits, bakery, décor etc. |
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