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| Sybase |
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| An ‘unwired’ experience expressed across the corporate office |
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| Sybase is an enterprise software company exclusively focused on managing, analyzing and mobilizing information. Repurposed as propounding an unwired yet connected experience, our challenge was to convert the brand into a corporate environment translating into a meaningful and unified message day after day.
Given our enthusiasm for spaces and design, we were excited to create a branded environment for a high-tech company. We designed the Sybase office as an iconic and comprehensive extension of the existing Company values. The clean, minimal look was softened by dynamic patterns and visuals, communicating a sense of freedom and forwardness. Blue, orange, green - colours were an integral part of the design reflecting the connectedness of Sybase as an organization. The unwired features of Sybase are thus emphasised in the walls and ambience.
Client: Sybase, An SAP Company
Work: Branded Experiences + Communication + Signage |
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The logo identity was strategically placed along a dramatic curve, adding a sense of dynamism and an upward
growth graph.
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The reading space was both quiet and inclusive. Soft curves on the ceiling welcomed with warmth while bright colours encouraged active thinking.
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| Bright and well-spaced graphics established a mood of movement and going forward. |
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Message based demo-room graphics reinforced core values of manage, analyze and mobilize information.
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Extending the curve form used in the office, the counter designs were kept organic inviting users to experience
the products.
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The office promoted relaxation and leisure through an indoor golfing space for a swing or two.
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The storage alongside the golf space was hidden behind enthusing words, common to golf as much as to Sybase. Spaces were used rationally and emotionally to induce a leisure yet inspirative environment.
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