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| 27 Dec 2012
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Serving up a selection
of everyday emotions |
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Make My Day (MM:D) was built on the delightful premise of simple and fresh food, using only vegetarian ingredients, in refreshing environments. To bring that alive, we infused happiness into food, and created vibrant communication that made every day into a happy day.
View case study + |
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| 07 Dec 2012 |
A tailored video magazine experience
for smartphones |
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Leaf Design re-created a simple and seamless browsing experience for Taaza, a personalised video magazine with a range of relevant and crisp video viewing options. The logo, app launcher icon and User Interface was re-designed on the tenets of high-visibility, contrast and modern design. Together, the app created a unified experience and allowed users to stay updated through
a personalised browsing experience on smartphones.
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30 Nov 2012
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Packaging an industrial chocolate brand to
delicious perfection |
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For Morde, a line of tasty and delightful foods for a wide range of eating occasions, we created packaging that was classic, innovative and had a fine story to tell. We used a chocolaty palette of colours and painted a new look for each filling variety. Along with carefully whipped content, we created a true taste of the Morde experience.
View case study + |
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23 Oct 2012
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| Fountainhead featured in FOLLOW ME (2), a book by SendPoints Publications |
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Fountainhead, the Leadership Centre of Edelweiss finds pride of place in FOLLOW ME (2) – a book by SendPoints Books Co. Ltd, that specializes in introducing excellent wayfinding system design around the world to readers. It conveys how design combines with brand image to convey and extend the connotation of the brand. It also introduces the designers and studios behind the work.
SendPoints Books Co. Ltd, Guangzhou, China specializes in publishing and distributing design books, including best-selling books like"The Best Brochure of Design II ", "Branding Identity", "BIG BUSINESS III", "Hello Mr. Package", "Branding Element – logos" etc.
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For more details, please visit http://sendpoint.com.cn/ |
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17 Sep 2012
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Leaf Design covered
in Kyoorius Magazine 2013 Publications
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Kyoorius Magazine is the first quarterly dedicated to cover design related news and events in India. It also showcases the latest output from leading Indian design studios, and at Leaf Design, we are happy to have had the honour.
Kyoorius Magazine is produced by Kyoorius with the intent Kyoorius is a not for profit organization initiated by Transasia Fine Papers, incepted to fuel a design movement in India. Apart from building awareness amongst design buyers about the value of design, it also produces a quarterly magazine that offers niche and relevant content to the creative industry.
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Check out more details on http://kyoorius.com/category/magazine/ |
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| 27 Jan 2012 |
| Crafting a wealth of possibilities for
Edelweiss House |
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At the core of Edelweiss is the philosophy of ‘Ideas create, values protect’. For designing the brand environment for Edelweiss House, the Origami art of paper folding became a strategic thematic choice. It effectively depicted the expertise of the financial powerhouse, which believes in crafting personal wealth solutions for the world. The ethos was extended into designing the Edelweiss Café - a space that encouraged interaction and self-expression. Humanizing imagination, fantasy and humour while playing with subdued colours, we created a cohesive theme to ignite conversations and express moods.
View case study - Edelweiss House // Chai Break, Edelweiss + |
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| 28 Nov 2011 |
Glory for Leaf Design
at Designomics Awards 2011 |
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At the recently declared prestigious Designomics Awards 2011, Lanco Infratech and Edelweiss walked away with top honours for branded environment design. Lanco had partnered with Leaf Design for corporate office design, while Edelweiss had worked with Leaf Design for Fountainhead, Edelweiss’s Centre of Excellence in Alibaug. Launched by Vyas Gianetti Creative, Designomics endorses the value of strategic integration of ‘design’ in ‘economics’ or businesses. The Award recognizes design, but even more so it applauds the business houses that have employed Design processes and skill-sets and prospered from it. |
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As Lanco repositioned its identity, Leaf Design re-designed its office environment to extend its philosophy of growth and vision, giving it an energetic, fresh style. For Fountainhead, Edelweiss needed an enduring personality for their newest Leadership Centre that fuelled thinking and creativity. Both briefs from Lanco and Edelweiss showed a strong bent towards embracing and institutionalising Design within their organizations. They displayed an openness to adopt the power of design to bring positive and profitable results. This allowed Leaf Design to strategise and develop brand-aligned thinking combined with a fresh approach.
The first award of its kind in India, it also recognizes the client and design partnership, and thus the persuasive power of design houses that can fit strategic design into various milestones of businesses. The first edition of the Designomics Awards celebrated examples of effectiveness and impact in strategic Design. |
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| Lanco Infratech |
Edelweiss Capital |
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| 17 Oct 2011 |
Sancho’s published in Choi's Gallery publication (China)
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Choi’s Gallery (www.choisgallery.com), published bi-monthly has a unique review dedicated to present the best new graphics from all over the world. Sancho’s, a restaurant brand and environment design project undertaken by Leaf Design, has won pride of place in the publication.
Over past two years, Choi's Gallery has fully committed itself to publishing design books and magazines, focusing on architecture, fashion, graphics design, interior design, product design. The unique Mexicano graphics and visual language has been chosen as one of the world’s finest new graphics to be showcased in the Gallery. |
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View case study + |
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| 12 Sep 2011 |
| Extending new Lanco identity in the workspace environment
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When Lanco repositioned its identity and positioning with the "edge", it portrayed growth and vision. Leaf Design re-designed its office environment to extend this culture and philosophy giving it an energetic, fresh style.
View case study + |
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| 2 Aug 2011 |
| Leaf Design wins at the Sign Festival Awards 2011 |
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Leaf Design bagged the 'Best Signage Design Award' and 'Best Wayfinding Programme' at the recently held Sign Festival Awards 2011, the newly-instituted and prestigious awards for the signage, retail & digital industry.
Held for the first time, the Sign Festival Awards 2011 awards organized to honour the best talent in the signage field and celebrate innovation and creativity in the sign making and digital printing industry. Leaf Design's work for Fountainhead Leadership Centre won the 'Best Signage Design Award' judged across various parameters like design, functionality and aesthetics. Leaf Design's work for 'Mumbai International Airport' won the second award under the category of 'Best Wayfinding Programme'. |
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| 20 Jul 2011 |
| Leaf Design leaves a mark at India Design Mark Competition |
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India Design Council exists to be involved in promotion of design on an international platform with an exclusive identity and status to mark good Indian design. The INDIA DESIGN MARK is constituted to help define good design. Two of three entries sent by Leaf Design were shortlisted among the twelve outstanding entries chosen from 201 entries across India. |
| View More + |
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The design philosophy is inspired from the lotus blossom, deeply rooted across as the
pride of India. The symbol is an analogy to revival, designed and created to represent
the growth of an outstanding design solution that has bloomed into something
prestigious from the most challenging of circumstances. |
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Designed to stamp a standard of excellence and leave a lasting impression, our logo is
to grant the ‘Thumbs Up by iMark’. The detail of the design signifies the layered
process and function that successful design follows. The logo is the dot of the ‘i’ that
signifies a developed enhancement, without the dot their would be no ‘i’. |
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The logo stands up to represent the pride, nobility, respect and glory of Good Indian
design. Inspired by the peacock feather, each individual characteristic can stand and
represent on its own. The Peacock feather is simplifed to be envisioned as a strong visual character associated
with benevolence, openness, good luck and immortality thereby indicating good
intelligent design. The layers within the logo signify the details of design process and
also envelop to form an eye, representing resurrection, a sense of pride through representation of India. |
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| 24 Jun, 2011 |
| Rooting for change with our new identity |
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We stand up for change with our new identity. It pushes our boundaries, makes us turn over a new leaf and yet keeps us rooted into who we really are. Our green identity has made way for a more contemporary and bolder expression that symbolises our innate adaptability and strength. We have changed, and we are still the same. Let’s just say we remain the people you will like rooting for. Leaf through our website to see how.
Kindly take a note that our new site url and email id with leafdesign.in - Its shorter and simpler. Write to us with your feedback - write@leafdesign.in |
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| 5 Apr, 2011 |
| The Fountainhead Leadership Centre by Edelweiss |
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Expounding the core insight of nurturing leaders and daring them to take flight, Fountainhead was a significant environment design project for Leaf Design. The location of the centre is key as it is tucked away from the hustle of the city into the silent and blue island of Alibag. So the sea and its frequented birds like Seagulls are the inspirations of the naming and design techniques followed at the centre. Together, it combines the key elements of the logo and flying and uses instances of the natural world to convey leadership.
Fountainhead opens vistas of the leader’s mind and allows them flights of learning in a conducive environment.
View case study + |
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| 19 Mar, 2011 |
| Amélie Bonet from Dalton Maag conducts type workshop with Leaf Design |
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Amélie Bonet from the Dalton Maag design team shares her time and thoughts with Leaf Design on type design, and the optical and strategic considerations that go into it.
Amélie is a type and graphic designer. She is an MA in Typeface Design from the University of Reading, UK before joining Dalton Maag in the spring of 2010. Previously, she studied at the Ecole Estienne (Typography) and Ecole Duperre (Visual Communications) in Paris, and also worked as a freelance typeface designer. Amélie's type design research at Reading focused on three script systems: Latin, Greek and Devanagari. |
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| 13 Feb, 2011 |
| Leaf Design participates in Mumbai Cyclothon event |
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| Leaf takes part in Mumbai Cyclothon, Tour de Mumbai 2011 on 13th Feb 2011. |
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| 10 Nov, 2010 |
| Leaf Design featured in Retail Design Survey |
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Leaf Design is covered in VMRD retail magazine, where Sumit Patel talks about the Indian retail industry trends and role of brands in providing a unique experience to customers each time. Adding to the survey findings, he talks about the need to evolve and understand the local customer – consequently providing local and customised solutions – and how this is the key to reach out to today’s customer.
View the pdf + |
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| 8 Jul, 2010 |
| Professor MC Patel Presents at Gutenberg Museum, Mainz |
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On 25 June and 8 July 2010, Professor Mahendra Patel held a talk at the Department of Typography & Graphic Communication (University of Reading). He elucidated upon the results from workshops that he had conducted at various schools in different countries over the past several decades. |
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Mahendra Patel spoke in English, and his speech was summarized and translated into German by Tanja Huckenbeck.M.C. Patel was in Mainz to receive the Gutenberg Prize, which was bestowed upon him on Saturday, June 26, 2010.
Under the title “Letter Design to Logotype – A Visual Presentation” Mahendra Patel showed and explained some of his type designs which were designed for a wide variety of use. Thus they are to be found on signage systems, maps/charts, displays of mobile phones and many things more. Professor Patel informed of the difficulties resulting from the complicated language and writing system of his home country India . Patel's work has had a considerable influence on the type design of Indian scripts, thus paving the way for the development of modern typography and printing in India. With an estimated population of 1.2 billion, India is the world's most populous democratic country. It is the home of more than 100 languages referring to different writing systems. |
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| 26 Jun, 2010 |
| The Mainz Gutenberg Award has so far been bestowed 17 times and Prof. Mahendra Patel is the first Indian recipient of this Award. He received the award by the mayor of the City of Mainz at Mainz, Frankfurt on the 26th of June 2010. |
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Prof. Mahendra Patel, retired senior faculty from National Institute of Design, Ahmedabad (2003); presently an adjunct faculty at Symbiosis Institute of Design and MIT Institute of Design (Pune); has been honoured with “The Gutenberg Award” for 2010 by The International Gutenberg Society, Mainz, Frankfurt, Germany.
The Gutenberg Award is an award jointly established in 1968 by the City of Mainz and The International Gutenberg Society for outstanding artistic, technical or scientific attainment in the domain of the art of printing. The members of the jury of the 2010 Gutenberg Award have appreciated Prof. Mahendra Patel’s work on “Type Design Development of Indian Scripts and Map & Signage Design Systems” for several cities as excellent and very expressive.
The Mainz Gutenberg Award has so far been bestowed 17 times and Prof. Mahendra Patel is the first Indian recipient to receive this Award. He received the award by the mayor of the City of Mainz at Mainz, Frankfurt on the 26th of June 2010. |
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| 18 Apr, 2010 |
| Leaf Design launches website for Kwench, online library solutions |
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Leaf Design ideated upon, designed and launched /’kwench/, India’s first corporate library solutions provider, bringing a paradigm shift to the concept of conventional corporate libraries. By providing convenient information design and intuitive layouts and icons, it now enables book readers to access books across 40 plus categories that cater to the professional and personal reading needs of individuals. Users can browse the collection of titles through the website and place an order for borrowing. While the collection is accessed online, the physical book is delivered to the user’s workplace within 24 hours.
/’kwench/ helps companies enhance their employee value proposition by providing a best in class library service to employees with no capital expenditure, administrative effort or physical space.
View case study + |
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Leaf Design announced a blog website www.mcpatel.com in honour of the highly recognised Prof. Mahendra Patel. It is aimed at chronicling the achievements of one of India’s most prolific typeface designers. It also talks about his experience and projects executed across design sectors like exhibition, identity, map, print, signage and type. |
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| 10 Jan, 2010 |
| Toujours Case Study in Retailer Magazine |
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Retailer covers Toujours store case study in its Best Retail Suppliers 2010 segment and Leaf Design’s involvement in creating the lavish design and ambience. “Toujours was its own inspiration as we rode the fine balance between exclusivity and appeal,” says Sandeep Ozarde, Director, Leaf Design.
View the pdf + |
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| 8 Oct, 2009 |
| Leaf Design Covered in Leading Indian Retail Website |
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In an interview with www.franchiseindia.com, Sumit Patel looks deeper into how retail design, visual merchandising, signage systems and more can inform and inspire the consumer to create a stronger brand connect in-store. He talks about the feasibility of design implementation with budget constraints, adaptation criteria etc, and how the retail experience can be redefined through a better understanding of the consumer.
View the pdf + |
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| 29 Jan, 2009 |
| Godrej Lifespace Environment Design in Retailer Magazine |
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Retailer writes a case report on Godrej Lifespace with 59 exclusive Home and Interiors stores in 27 cities across India. It talks about its movement from a boxy yesteryear image to a colourful, vibrant and youthful brand. “I am very glad we have taken this step to improve our image in the market and establish ourselves as experts in the appliances and electronics space in store,” says Navroze Godrej, Director, Godrej Lifespace.
View the pdf + |
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