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| Magnum Mall |
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| Thematic spin to a contemporary experience |
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| When Magnum Mall decided to make a mark through an impressive, yet simple brand identity, they realized they needed to upgrade their brand to attract a large demographic and to compete with nearby competitors. That became a starting point for our intensive brand strategy sessions, where we arrived upon a ‘larger than life’ concept (from Latin magnus – large).
Then we allowed the theme to flow freely into the various elements we designed - graphic banners, environmental graphics, logo-based 3D installations, way-finding system with intuitive pictograms and instructional signage comprising floor directory, location identification unit and parking signage system. We created colour codes and number signs were used to identify different functions. So in addition to the wayfinding system, we used the logotype and colours consistently to enhance the mall's shopping atmosphere.
Client: Kakade Group
Work: Identity + Space Branding + Signage + Wayfinding |
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| Influenced from Latin 'magnus meaning large', the logo was designed with a flair to have larger than life image, attracting a large demographic. |
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| Designing graphic banners, environmental graphics & logo-based 3D installations. |
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| The way-finding system with intuitive pictograms and signages adapted Colour codes and number signs to identify different functions further enhancing the mall's vibrant atmosphere. |
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| Inspired by totems, Leaf created a sculptural installation to be placed upon the landscape area thereby achieving an iconic status for the mall at Pune Camp. It also designed an easy - quick to fix system for uninstalling the sculpture. |
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| Innovative furniture influenced by magnifying the logo pixels, thereby making a sitting cluster in the atrium allowing people to rest while they shop. |
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