Life and warmth
seeped into a home decor retail chain
When pan-Indian retail chain Housefull decided to introduce a ‘concept room’ based casual, and affordable theme for their home décor chain, they asked Leaf to create a unified brand environment that would permeate every aspect of a home. Our challenge was to conceive a consistent identity that exudes warmth as much as customer recall across the country.
Taking inspiration from the round logo form, every aspect of the project was designed with a sense of completion, belonging and trust that marks an Indian home. We worked upon a ‘circle of life’ theme to create a signature-style pattern, which we translated across the store. In keeping with the familiarity that a home store must orchestrate, color schemes were selected to match departments and product categories - brown for furniture, blue for bathrooms etc. Signages, posters, wall graphics and concept room details were developed basis store space and product organization.
Client: House Full International
Work: Communication + Retail Environments + Way finding
Designing the store facade to make it a landmark icon.
Developing the brand communication tone that enables brand loyalty for the customers at Housefull.
Information design allowing customers for an easy buying and decision making process.