Taking inspiration from the round logo form, every aspect of the project was designed with a sense of completion, belonging and trust that marks an Indian home. We worked upon a ‘circle of life’ theme to create a signature-style pattern, which we translated across the store. In keeping with the familiarity that a home store must orchestrate, color schemes were selected to match departments and product categories - brown for furniture, blue for bathrooms etc. Signages, posters, wall graphics and concept room details were developed basis store space and product organization.

Client: House Full International
Work: Communication + Retail Environments + Way finding