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| Godrej Appliances |
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| Putting a colourful face forward at the Godrej store |
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| Having garnered much repute as a leading engineering and consumer products Company, Godrej Appliances now wanted the boxy yesteryear image to wane. When they needed a new concept to appeal to the 20-40 year old, they asked the Leaf team to create a fresh and original store approach.
Focusing on colour, the vibrant products became an inspiration for us to reflect the diversity of the new offerings. And since the most arresting thing in a store is colour, we picked lively, friendly and high visibility colour schemes. This was used in abstract wall graphics, interactive kiosks with informative flash cards, and more. The digital look was complemented by signage systems and intuitive icons. It lent flexibility and modernity to the store, offering enough scope for future growth.
Client: Godrej Appliance Division
Work: Retail Brand Environments + Interactive Experience Design |
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| Creating a fresh and vibrant store ambience, waning the yesteryear boxy perception by Godrej. |
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| Category classification distinctly showcased at the entrance highlighting Godrej's foray into all kinds of consumer products.
Below: Interactive wall at the entrance contributing to create an audio-visual brand experience. |
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Branding each appliance category through distinct and simplified icons lending flexibility and modernity
to the store. |
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Leveraging Godrej brand value in creating designed FAQ and facts for all consumer appliances through
give-away flash cards. |
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Developing the Brand communication language in sync with the
Godrej philosophy. |
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Wall Graphics, creating an
inviting ambience. |
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