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| Edelweiss House |
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Crafting a wealth of possibilities for
Edelweiss House |
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| At the core of Edelweiss is the philosophy of ‘Ideas create, values protect’. Translated into an approach that is led by entrepreneurship and creativity, this also became the springboard for designing the fifteen-floor Edelweiss House - home to a range of financial services in Mumbai.
Origami crafts paper into a million possibilities. So the unique Japanese art of paper folding was strategically chosen to depict the expertise of the financial powerhouse, which believes in crafting personal wealth solutions for the world. Apart from being a disruptive metaphor for crafting intelligent solutions, Origami also resonated with Edelweiss' values of open mindedness, transparency & efficiency.
Sustainable vinyl technique served to increase lifespan, just as environment-friendly green printing with conducive and vivid colours was employed to uplift moods. For Leaf, the space brand environment design combined imagination with a series of origami craft renditions. For Edelweiss, it expressed both sophistication of the space and the endlessly inventive spirit of the company.
Client: Edelweiss House
Work: Brand Environments + Signage |
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Creating wealth is often a result of
vision - seeing what the amateur
eye cannot, and crafting it
unexpectedly.
Edelweiss business principles
are given shape through Origami
forms representing vivid colours
that intend to uplift the moods and efficiency of a busy workplace. |
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Typeface that reflected the art
of folding was developed and
further executed as floor
identification signs on each floor. |
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Our Inspiration story - the basics
of crafting were further developed
to design form elements and
moods
for branding workspaces
on each floor. |
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In sync with the brand values, all workspace areas were to do away
with frosting and privacy controls.
The innovative forms of Origami resonated with the principles, open mindedness, transparency &
efficiency across floors. |
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The corporate fifteenth floor depicted
the flower on the logotype, by
bringing together each individual element to depict the modern abstractions and contemporary
forms - vital to the Edelweiss ethos. |
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All signs resembled a folded paper further strengthening the idea of
crafting. Material and fixture
processes were carefully selected
to devise a flexible system for
changing identification signs as
required - an indispensable need
at Edelweiss House |
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The parking basements at
Edelweiss are cold and dark with
no sunlight. Vivid orange, green
and yellow wayfinding parking
signs were designed to create a
cheerful environment in sync with
the entire Edelweiss building. |
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