Infusing distinctive UID experience into career guidance
As competition grew fiercer, Arena Multimedia joined forces with Leaf to re-launch its website and renew its appeal to its youthful audience. Our challenge was to help Arena Multimedia state their values, craft an integrated website offering right career guidance in animation and communicate it through an effective User Interface Design to a younger, more sophisticated demographic.
Given that it had to simplify the search for quality animation education, a strategic approach was essential. By exploring the trends that grip today’s youth, we created a bright, vibrant and engaging website. There was colour, infotainment and enough adventure to sustain an expectant audience. Illustrative figures helped kick-start each section with a sense of excitement. Generous white spaces made the website approachable and comprehensive for a host of young minds accessing it every day.
Work: Information Architecture + Digital Experience Design
Rebranding an integrated website offering right career guidance in animation through an effective User Interface Design to a younger, more sophisticated demographic.
Designing illustrative top headers that are contextually relevant to the guidance and counselling topics creating a sense of engagement.